Comparing Jersey Mike’s Subs to places like Subway or Jimmy John’s is “like comparing Taco Bell to Chipotle.”
That’s according to Brian Risch, who plans to open a Jersey Mike’s Subs in Woodbury this April.
It will be located between Cold Stone Creamery and Noodles & Company at 7455 Currell Boulevard.
“We’re excited,” said Risch, who lives in Woodbury. “It’s like no other sandwich place.”
The subs, which come in hot or cold varieties at 7 ½ or 15 inches, have a “Jersey flair,” Risch said, and feature a more oil and vinegar flavor than mayonnaise. The meat is cut after the customer orders a sub.
“Everything is as fresh as fresh can be,” he said.
Jersey Mike’s also offers “subs in a tub,” with the ingredients in a salad rather than on bread, Risch said.
The store will seat 32-26 people and seven to 10 employees will be hired. It will also offer catering.
Risch said he started looking into opening a Jersey Mike’s franchise after seeing a note from a friend on Facebook. He spent several months researching the company, talking to other franchisees and, of course, trying out the sandwiches. “And the product sells itself.”
“I just fell in love with it,” Risch said.
He said Jersey Mike’s is dedicated to giving back to the community, and he plans to continue that tradition at the Woodbury location.
What’s his favorite sub?
“The cheese steaks are absolutely wonderful,” Risch said.