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What Exactly Is Social Media Marketing?

Beginner's guide to understanding social media

“EVERY DAY, MILLIONS OF PEOPLE ARE SHARING IDEAS AND OPINIONS ON COMPANIES, PRODUCTS AND BRANDS. CHANCES ARE, YOU CAN’T AFFORD TO STAY OUT OF THE CONVERSATION.” 

If you feel like your business is an island by its own with you trying to stay connected to your customers Social media can help. You still need to find ways to stay connected to your customers and can’t always do that face-to-face when there’s only one of you and hundreds – if not thousands of them.

SOCIAL MEDIA IS CHANGING THE WAY PEOPLE ARE CONNECTING WITH EACH OTHER.

For the first time in marketing history, businesses can easily tap into those connections.

Your happy customers have always been your recipe for success and when they like you, they tell other people. This is really what social media is about – people talking to other people.

Social media is the technology that connects people’s ability to share information, social networks are the places where these interactions take place and social media marketing is the way for you to use that technology to give your business some personality and participate in the interactions that are already taking place. Attract new customers by interacting with the existing ones who are more likely to share their experience with you with their friends and families.

TRADITIONAL VS. SOCIAL MEDIA MARKETING

Traditional marketing meant spending more time finding prospects and more energy converting those prospects into customers. Little effort was left over to
retain those customers so providing a great customer experience and simply hope for them to return and perhaps bring some friends was the goal. With social media marketing, that is completely flipped around. With your customers being your biggest asset, you can reach out to them and remind them to come back, ask them for recommendations, and to share your content and their experience with you to their friends and families.

Most businesses and organizations benefit from using social media. Any business who’s interested in increasing revenue, memberships, contributions, subscriptions, sales, prospects, leads, customers, and clients all have one thing in common – the need to market themselves to achieve these results. Social media has become the de facto standard for marketing.

Social Media Management is more than creating a Facebook Fan page, creating a Twitter account or setting up a LinkedIn profile and hope the results will be immediate. Our approach is to first create a strategy based on the goals of our clients then we work to develop the solution that maximizes success and results.

e-Merge Online Marketing provides online marketing consulting, social media management and social media strategies. We specialize in small to mid-size businesses. That means we understand what it’s like to work with limited resources. 

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Italian Vacation Guru February 16, 2013 at 02:37 AM
The underlying factor in social media marketing is content. Content is your reason for communicating. Right? Well, at least the reason to communicate effectively with some sort of value that will generate a response. Easier said than done, I know. I'm the Online Marketing Guy: http://onlinemarketingguy.org

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