Vail Resorts Buys Afton Alps, Plans to Connect Area Skiers With Mountain West
Vail Resorts, Inc. will purchase Afton Alps—and season pass holders will immediately receive a 25-percent discount off of lift tickets at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood this season.
It you have a season pass to Afton Alps, this post may just make your day—and I’m not writing about the snowy forecast. Vail Resorts, Inc. has purchased Afton Alps—and season pass holders will immediately receive a 25-percent discount off of lift tickets at Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood this season. Vail Resorts purchased Afton Alps and Mount Brighton in Michigan for $20 million. The two ski areas give Vail Resorts access to more than 468,000 active skiers and snowboarders in the Twin Cities and Detroit metropolitan areas. Vail Resorts plans to: “These acquisitions are part of a new strategy for Vail Resorts to drive season pass sales and build broader guest loyalty by looking at premier …
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Kris Janisch
9:56 am on Thursday, July 5, 2012
Thanks for adding photos Cheryl! more ›